Thursday, 15 November 2012

Project D London launch

Project D London watches have officially landed at Ernest Jones and Amy and I were lucky enough to visit the Ernest Jones store at Westfield White City last Thursday, to witness the exclusive launch of our fabulous new brand. 

After beating a ridiculous amount of traffic, we eventually arrived at Westfield. Our next challenge? Segue through the queue of Project D London’s loyal fans that greeted us. Some of them even brought gifts (sadly not for us) from flowers to a handmade book full of photos and messages for the ladies.

After taking some snaps of the fans and having a quick chat about their love for Project D London, we went inside the store and it’s safe to say, our cool and collected nature left us quite promptly as we had the chance to meet Tabitha and Dannii. After asking our glamorous PR Manager to introduce us, we met the ladies who were completely and utterly lovely and even had our photograph taken with them, while Amy resisted the urge to inform Dannii that she once went to a school disco aged 6 dressed like her – see perfectly cool and collected.

Once the press had done their bit, Tabs & Dannii were ready, the store team were ready and it was time to let the fans in and unveil these new and stylish timepieces. The watches are truly gorgeous and look every part of the Project D London family. 

Of course Amy and I had to have a little try on of the watches for ourselves and I fell in love with the rose gold plated automatic watch straight away. Complete with a crystal bezel, mother of pearl face and skeleton detailing to show the internal movement and then perfectly finished with a polished rose gold bracelet (swoon). It is now sitting at the top of my Christmas wishlist to be ritually teamed to add glamour and sophistication to both my work wardrobe and party ensembles. My taste is quite clearly expensive as this is one of the higher priced models, but as you can see below, absolutely divine! 

Amy opted for a black leather strap piece with striking black and diamante bezel, foregoing her usual penchant for all things rose gold and pearl. Priced at £525, it makes for an indulgent self treat and looked great deemed with her leopard print skater dress and Lady Gaga inspired nails for an edgy look this winter.

It was fantastic to see the amount of buzz and excitement surrounding the launch of Project D London from the fans to staff to Tabitha and Dannii themselves, who were extremely proud to show their newest achievement with each of them wearing one of the Project D London timepieces. They were quickly joined by Claire and Rachael, who popped down together to be some of the first to snap up a Project D London watch which they couldn’t wait to wear. Check them out adopting the trademark Project D London pose with Dannii and Tabs for a quick snap.

We’d like to offer a huge word of thanks to everyone who made the evening so memorable. To Dannii and Tabitha for their passion and enthusiasm, and the time they spent with the customers and with our store team afterwards. To our fantastic store team for the warm welcome they provided and the evident enthusiasm they showed towards everyone they greeted and to the new brand, and of course to all the fans, customers and our twitterarti who popped in to say hello, meet the girls and add a Project D London watch to their jewellery box.

From the word go we have been excited about the launch of Project D London, but after seeing the launch for myself and meeting the ladies behind it all, it’s made us all here at Ernest Jones HQ even more proud and excited to support and stock such a passionate and truly beautiful brand. Now all we have to do is convince them to design a line of cocktail rings for us, which would make Amy for one, a very happy girl.

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